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At Flux Capacity, I specialize in helping companies make sure that they're using their development resources as a means of achieving specific & measurable business goals. Sometimes, it looks like this!
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Writing software is one of the most expensive and risky endeavors you can take-on as a business!
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...I busted out Balsamiq and put together some basic wireframe to review with Yipit's awesome co-founder, Vin (his blog is awesome, BTW!).
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After dinner, I hid away in the bedroom to get some work done! After a few weeks of meeting with Yipit and discuss various projects that I might be able to help with, they hired me to help them define the scope and functionality of their very first mobile app and then help them find an iOS shop to get it built! They were Flux Capacity's very first client (besides Yodle). After I made some flow sketches...
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Later that afternoon, worked on Vaultfolio collaboration with Eric.
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Thursday morning at the home office!
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Later that afternoon, I went into BuzzFeed's offices to discuss some possible work.
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This is what is what working from home looks like! Woooooo! (I like this photo in contrast to the previous photo! Mystery drugs! Chocolate croissants! I like to hold things up to my camera!)
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I woke up on Friday morning to an email notifying us that our recently launched Pictimonial app got its very first customer in the wild. We were excited!
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On Thursday I headed out to Williamsburg for another day of customer interviews!
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On Wednesday me and the Pictimonial team hit the streets of NYC with flyers trying to find some local businesses willing to beta-test our app and give us feedback!
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...revealing the layer underneath!
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...my prototype design for a line of t-shirts called Temporary that have designs on them that slowly wear away and change over multiple washes.

My idea was that you'd use two different iron-ons on the shirt. The first iron-on would be permanent, then on top of that first layer, you'd iron-on a second, semi-permanent layer that's designed to slowly wear-away as you wash it....
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Until one day, the top layer is completely gone and you're left with what's underneath! I put together animated GIF versions and was all gung-ho about doing a KickStarter project for a while, but then I got busy with all sorts of other stuff! Here's the animated design for Human Skin & Bone.

I asked Vin if he could do one of children playing turning into tiny skeletons! I love the drawing he did so much! I still think it's a really neat idea for a run of t-shirts, but I got busy with other stuff.
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Love these guys! Congrats, Pat!
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On Wednesday night I attended a start-up presentation someone invited me to. I wasn't really feeling up to it, but in the end, I sucked it up and went!
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Friday I was back at Yodle working on getting the first Pictimonial test live!
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...proof-of-concept mobile app we build to see if we could help Yodle's customers get picture testimonials (Pictimonials!) from their happy customers.
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On Wednesday I went into Yodle to work on on a...
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...How About We to discuss some freelance work.
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One last whiteboarding session with Darren & Arpan!
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Friday was my last full time day of work at Yodle! I started as head of product back in April of 2008 back when the company was around 45 people! In the three years I was there, the company grew to 800 people! Can't saw enough great things about the place, but after all that fast-growth, I was ready for something new!
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Working on presentation about a mobile app we wanted to test out...
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...called Pictimonial. (Despite me leaving as a full-time employee, I signed an agreement to continue working with Yodle part-time and help them see through a few projects)
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On Monday morning I came into Yodle to discover that according to my secret countdown-list, it was my last week of work! (I left Yodle to start my own product consultancy called Flux Capacity!)
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...so that Grant could call into a radio show to chat about an opinion piece of his that had recently been published about Canadians and the Queen of England!. Hard at work on a Monday!
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Waiting for the elevator at 50 W 23rd.
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After arriving at work...
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...I consulted my sneaky list hidden under the corner of my monitor...
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...to check up on how many weeks I have left to finish transitioning all my projects! 5 weeks to go!
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On Tuesday afternoon, I went out with one of Yodle's dev teams to say goodbye to Eric who was moving on to another job.
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A few weeks earlier, I secretly resigned from Yodle, but agreed to stay on for an extra six month period before announcing my departure. Here's the sneaky little "countdown" chart I made and printed out to keep track of how many weeks I had left so that I could make sure I transitioned all my projects before leaving.
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...but it was kind of a big deal at the time. Haha.
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On Wednesday afternoon, we had our first few customers successfully use our prototype. Developers tend to be pretty stoic...
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Patrick's face says it all. Our three-man team had a long day at the office putting final touches on a prototype. T-minus two working days until launch.
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...and here's Mark's real-life rendition. Hahaha. SOOOO GOOD!
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At 11:30, everyone headed over to the main office for the costume judging.
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Although, my favorite costume of the day by far was Leonzo dressing up as LENNY KRAVITZ! Hahahaha. Oh man, so great.
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Later that afternoon I went up to MTV to catch up with Ross Martin. Check out the view on Ross!
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I arrived at the office to find Patrick all dressed up in preparation for taking his girlfriend out to dinner and proposing marriage after work! Eeeek! Congrats, Pat!
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Tech team lunch parade waiting for the elevator at Yodle.
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...we quietly took this photo and let him wake up on his own pretending we hadn't noticed. About 20 minutes later, we emailed him this picture. Hahahaha.
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Not enough hours later, I had to be at work the next day! I arrived to our team's office to find that Patrick had drawn awesome caricatures of us. Haha.
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On Thursday at work I met with a small group of developers for a lunch time presentation on Kant's Deontology put together by (future Glos.si co-founder) Dan Goldin.)
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Whiteboard notes from our Yodle product-prototype.
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Pounding the pavement and trying to meet with small business owners is HARD WORK. We spent four hours walking around and returned to the office exhausted.
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On Thursday afternoon Patrick, Mark and I went out to lunch to before heading out on the streets to try to find local businesses willing to give us feedback on a beta website-building product we were prototyping for Yodle.
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Ah, nothing quite as refreshing as an artificially-flavored malt beverage at 10:15am
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Blech.
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About an hour later, Arpan opened his desk drawer to find is had been boobytrapped.
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On Thursday morning at 9:20am, I heard my co-worker Jeff shout, "OH, FUCK!"
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Malt-tastic.
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Down on one knee and down the hatch.
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This is when ironically icing your co-worker was making the rounds. Turns out someone had opened up Jeff's computer, removed all the RAM, inserted a bottle of Smirnoff inside, and then put the side-cover back on. When he tried to boot up, he got an hardware error - when he opened his computer up to investigate. He found a nice warm bottle of malty badness.
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On Friday morning, Patrick, Mark and myself took over one of the small conference rooms at Yodle to work on our startup-within-a-startup. (We were working on a prototype for a small-business web-site building service called StepStarter). Here's Patrick sitting at his side-by-side workstation with Mark.
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Notes to myself while thinking through a new product. What I do for a living = modern absurdity.
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Red solo cups!
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At 4pm, we had an office party.
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On Thursday morning we had our company's quarterly review meeting. I had to give the product update.
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My score!
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On Wednesday Puma came in to our workplace and set up a sprinting lane with a radar gun!
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It was really funny to listen to everyone make predictions about their speed.
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Go!
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Anyone who was interested in having their speed measured could sign up to do a run. The goal was to sprint as quickly as you can within the 30 meters space that they'd set up.
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On Friday at work I noticed that Dan, Leilei and Greg were all wearing similarly-hued Polos and asked if they'd pose for a group photo. Here's the tough version.
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Now the happy-friendly-buddy version!
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Audience members voted on companies by downloading an app that gave them "virtual shares" in each company. Game participants were encouraged to buy or sell shares of the stock based on how good of a product each company had. The price of each company's shares were projected in real time so you could see how each new company's presentation affected the value of the preceding companies!
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On Tuesday morning I attended the TechCruch Disrupt conference on Yodle's behalf.
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Different start-ups showed demos of their products to the conference attendees.
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Was down in NC to get feedback from the Charlotte office on a new piece of software called Ad Copy Library that we were beta testing. Jeff and I went to IHOP for lunch!
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Waiting to board.
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Work stuff.
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On Tuesday morning I gave Yodle's sales team an in-depth overview on the new SEO product I helped design and launch!
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Mike D about to introduce THE SEO RAPPER, yes!
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Home for a night.
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On Monday morning I had to fly down to Charlotte for work.
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Our co-worker Joe went on holiday vacation a week early and his teammates decided to gift-wrap his desk while he was away. Hahaha.
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LAZERBOWL!
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On Thursday afternoon, we left the work early and walked (in the FRIGID windy cold) over to Lucky Star lanes for Yodle's tech & product winter party!
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...Joel and Court still up at the hotel bar - we piled into a taxi and headed out for one last drink before last call!
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I was out in LA to attend BIA/Kelsey's Interactive Local Media conference on behalf of Yodle!
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On Tuesday afternoon, I found myself in a cab headed to the airport to fly to LA for work.
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On Thursday night I went to Yodle's Holiday Party! In 2009, the company had added more than another 100 employees and had to be held in an even larger venue. We took it nice and easy compared to last year's extra-drunk ankle-spraining extravaganza!
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Rental car.
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I was out in Dayton meeting with the The Berry Company (a meeting which eventually led to a big strategic partnership between them and Yodle. Woohoo).
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So I went back to my room and decided to go with room service. The only items on the menu without meat were the salad and mozzarella sticks! (Oh, and I also got a brownie with ice cream)
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On Wednesday afternoon I had to fly out to Dayton, Ohio for Yodle.
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Work stuff. (White board photo from a meeting that would eventually result in a service that helps businesses get found online.
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We finished the second day around 4:30 in the afternoon. Leaving Tarrytown.
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By the time we were done with dinner and drinks, it was almost 10:30!
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At least Mr. Sketch was there.
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This is the pool that I didn't get to swim in because I was in brainstorming and strategic planning meetings all day! Boo!
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The off-site was at this beautiful estate in Tarrytown.
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The account managers at Yodle broke into teams that all have awesome names and posters like Clicky Business here. Haha.
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Just a random picture I snapped at work because it's four people I really like working with.
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DO NOT ERASE means take a photo before you erase.
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On Thursday afternoon I headed out to NJ with Mike DeLuca, Yodle's head of sales to pitch a large client about a partnership. The menu maze at the diner where we ate lunch was a real brain buster.
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...and this guy hiding out from his own party! Haha.
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After work on Thursday, I went out drinking with a bunch of my Yodle co-workers. Jeff S, Jeff G, Ammon (doing the shocker, no less. Classy!) and Igor.
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Haha.